In the lead up to the ACIPC conference in Canberra next week, I thought it might be timely to write something about the use of Twitter at infection control conferences. Thanks to Gabby Milgate for assisting with this blog.
Some of you might know that last year, a group of us reviewed tweets from four infection control/ID conferences – UK Infection Prevention Society, ID Week2016, The Federation of Infectious Society/Hospital Infection Society and the Australasian College for Infection Prevention and Control. Read the article here .
Twitter as a medium for infection control content has grown from 181 Tweets at IPS2011 to 11,457 tweets at IPS2016. This rapid growth seems to suggest the twitter epidemic is contagious! The analysis of tweets from these four conferences identified trends in conference-related twitter activity.
Here are some evidence-based trends to help your infection prevention tweets fly!
- Tweets with web-links are more likely to be retweeted, all things considered
- Picture are out – these are less likely to be re-tweeted, all things considered
- Tweeting on topics such as ‘Cleaning’, “Media@, ‘Clostridium Difficile’, ‘Antiseptic’, ‘Infection prevention and control’ and ‘Hand hygiene’ are more often retweeted.
Not only has Twitter been used to broaden conference exposure and encourage attendees to further engage with content but the Royal Society of Chemistry hosted an entire conference on Twitter. The conference had an audience of 380,000 online users, without a ‘face-to-face’ component. The conference was both cost-effective and far-reaching. Additionally, its virtual delivery eliminated risks of airborne or droplet transmission of infections!
Twitter may serve as a useful tool for infection control professionals and enthusiasts to broaden their networks, providing a platform for infection related discourse and a mode of communication for health promotion and education to the general public of social media users.
Perhaps a future trending topic: ‘Twitterer’s twiddling their thumbs on their devices practice excellent hand hygiene’.
For those attending the Australasian College for Infection Prevention and Control or want to follow what is happening from a distance, follow #ACIPC17 – and of course the authors of this blog!
Network Analysis: A line (edge) between usernames, indicates a relationship – a tweet sent by one person that included the username the other. (IPS = Infection Prevention Society)